A P&G executive told investors Wednesday at a Barclays Capital conference in Boston that it is launching Olay in 15 new markets this year—including Brazil, a huge and rapidly expanding economy. It plans to increase its global presence from 69 to 100 markets in two years.

Ed Shirley, vice chair of Global Beauty and Grooming, said P&G also sees good opportunities in Asian countries for male skin care products. The company already has launched its new Olay Men Solutions in China.

“Skin care will be one of the biggest growth drivers in our total portfolio,” he said.

He noted that the Gillette brand has been adding new skin care products for men. Consumer products rival Unilever has also been rolling out men’s skin care items under its Dove and Vaseline brands.

Shirley, a Gillette executive who joined P&G in its 2005 acquisition of the Boston-based razor maker, said the premium-priced Fusion ProGlide that made its U.S. debut in June became the best-selling razor after a week. It went to market at a suggested price of $10.99 for a handle and shaving head, 10 percent more than the previous Fusion.

Meanwhile, P&G also announced that country music star Carrie Underwood will be the Olay celebrity spokeswoman for a campaign beginning this year.